Your customers are are in the driver's seat.

Lead generation is not enough.

Advertising boosts the effectiveness of all your marketing efforts, and turns lead generation into sales generation.

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>> I Am Not a Lead

The Man in the Chair

Are You a Fly-By-Night Company?

Common Misconceptions about Lead Generation Programs

How IT Products are Bought

Branding or Lead Generation?

How to Market to Development Managers

Advertising in a Recession

Marketing in a Well

Should You Cut Your Marketing Budget?

Harvard Business School Says...

Marketing in a Recession, The New York Times, 3/26/2009

Hanging Tough, The New Yorker, 4/20/2009

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Ted Bahr
Publishing Director
SD Times
ted@bzmedia.com