common-sense marketing ideas from bz media
 

Your customers are are in the driver's seat.

Lead generation is not enough.

Advertising boosts the effectiveness of all your marketing efforts, and turns lead generation into sales generation.

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>> I Am Not a Lead

The Man in the Chair

Are You a Fly-By-Night Company?

Common Misconceptions about Lead Generation Programs

How IT Products are Bought

Branding or Lead Generation?

How to Market to Development Managers

Advertising in a Recession

Marketing in a Well

Should You Cut Your Marketing Budget?

Harvard Business School Says...

Marketing in a Recession, The New York Times, 3/26/2009

Hanging Tough, The New Yorker, 4/20/2009

• • •

Ted Bahr
Publishing Director
SD Times
ted@bzmedia.com

Whither SEO?

We're all used to the weekly phone calls or e-mails from SEO companies that claim to be able to increase your page rankings on search engines like Google. The y may be able to help in the short term but are they really worth the money? Not unless you're going to start cranking up the content.

A great summary of "The Great SEO Swindle" with opposing viewpoints in response to this blog post by well-respected tech journalist David Strom can be found here, on David's blog: http://bit.ly/cd0B6v

 

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